After nearly two decades partnering with various major labels to develop some of urban music’s best-selling artists (not to mention going platinum himself), Dupri took his label independent last year. Ditching the deluxe working environments he’d long been accustomed to, he moved So So Def into his Southside Studios near Buckhead, and commenced operations with a skeleton staff. “Everything has been micro’d,” he says. “It’s a totally different business than it was three to four years ago. I don’t really have but, like, three people that work for me.”
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